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Help Center Tutorials

Meta Tags

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Meta tags are important to help you with not only Search Engine descriptions, but give the search engines keywords to help with keyword searches. I am going to breakdown each of the Meta Tags we include below...


Like we discussed above, this is the title of your page

<meta NAME="Description" CONTENT="This is probably the most important area of your Meta Tags. Make this interesting, load it with Keywords or Phrases, and LIMIT it to 250 characters or less">

You only edit the red information. Do NOT remove the quotes or the other words. This section will give the search engines a description of your site/page to display when they appear in search engines. Some link websites also use this information to display your pages as well. You can use the same description throughout your entire website but, we do recommend changing the description on some of your important pages.

<meta name="classification" content="business">

This is not a necessary meta tag, but it can help with some areas. Some examples of what classifications you can use are:

  • business - denotes a "business" website - also a "generic" classification

  • internet - denotes a website about the internet

  • text - denotes a text only website

  • real estate - denotes a real estate website

You get the picture...

<meta NAME="Keywords" CONTENT="Enter your keywords here, normally separated by commas. Vary the capitalization, and don't overlook common misspellings of your keywords. See our Help Center for more info!">

This section, like the "description" can be the same throughout the entire site. We do recommend changing it here and there to give your website a variety of keywords.

The best advice we can give when entering your keywords is:

  • Vary your choices... Mixing both single words as well as phrases. For example: realtor, real estate, estate, homes, homes for sale, houses, for sale....

  • Use both correct and common misspellings... For example: recipe, recepes, reciepes...

<meta name="revisit-after" content="7 Days">

This section tells the search engines when you want them to visit again. We recommend leaving it at 7 Days, if you choose to leave this tag in.

The reason this meta tag is not a necessary tag is because the more you change your website, the more the search engine bots will crawl your website. If they see you change your site often, they will ignore this tag and come daily or every couple days.

<meta http-equiv="reply-to" content="webmaster@yourdomain.com">

We include this tag in your template, although we recommend you not use it. It simply gives an "author" of the website. The problem with this tag is that Spiders and Spam crawlers that are looking for email addresses to SPAM and they will find this email and you will receive a lot of email you really do not want.

<meta name="rating" content="GENERAL">

This tag isn't an "urgent" tag, however it does have one purpose. For those computers that are protected by "Net Nanny" and other safe surf sites. It gives your website a "rating" so they know whether your content is safe for specific ages and viewers.

<meta name="copyright" content="1999-2007 Web Templates http://www.webinaminute.com">

This tag is exactly what it looks like. It is a tag that isn't needed, but does offer you a place to put your copyright tags and information.

<link rel="stylesheet" type="text/css" href="styles/main.css">

Do NOT remove this line. This isn't a "meta" tag, however it is put in the Meta section. This is where your page pulls its .css/StyleSheet from. Removing this line will cause you to lose the look of your template completely.

When you add new .css files or want to call on a different one, this is the line that you change. You learn about .css files in a later tutorial.

<meta name="robots" content="ALL">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="author" content="WebMaster">
<meta http-equiv="Content-Language" content="en-us">

I have to be honest... These tags really aren't relevant, and I'm not a whole 100% sure what the point of most of them is. :) I know that these are the default choices, if you know what to change, by all means go for it!


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