Meta tags are important to help you with not only Search Engine
descriptions, but give the search engines keywords to help with keyword
searches. I am going to breakdown each of the Meta Tags we include below...
Like we discussed above, this is the title of your page
<meta NAME="Description" CONTENT="This is probably the
most important area of your Meta Tags. Make this interesting, load it with
Keywords or Phrases, and LIMIT it to 250 characters or less">
You only edit the red information. Do NOT remove the quotes
or the other words. This section will give the search engines a description
of your site/page to display when they appear in search engines. Some link
websites also use this information to display your pages as well. You can
use the same description throughout your entire website but, we do recommend
changing the description on some of your important pages.
<meta name="classification" content="business">
This is not a necessary meta tag, but it can help with some
areas. Some examples of what classifications you can use are:
business - denotes a "business" website - also a
internet - denotes a website about the internet
text - denotes a text only website
real estate - denotes a real estate website
You get the picture...
<meta NAME="Keywords" CONTENT="Enter your keywords
here, normally separated by commas. Vary the capitalization, and don't overlook
common misspellings of your keywords. See our Help Center for more info!">
This section, like the "description" can be the same
throughout the entire site. We do recommend changing it here and there to
give your website a variety of keywords.
The best advice we can give when entering your keywords is:
Vary your choices... Mixing both single words as well as
phrases. For example: realtor, real estate, estate, homes, homes for
sale, houses, for sale....
Use both correct and common misspellings... For example:
recipe, recepes, reciepes...
<meta name="revisit-after" content="7
This section tells the search engines when you want them to
visit again. We recommend leaving it at 7 Days, if you choose to leave this
The reason this meta tag is not a necessary tag is because
the more you change your website, the more the search engine bots will crawl
your website. If they see you change your site often, they will ignore this
tag and come daily or every couple days.
We include this tag in your template, although we recommend
you not use it. It simply gives an "author" of the website. The problem with
this tag is that Spiders and Spam crawlers that are looking for email
addresses to SPAM and they will find this email and you will receive a lot
of email you really do not want.
<meta name="rating" content="GENERAL">
This tag isn't an "urgent" tag, however it does have one
purpose. For those computers that are protected by "Net Nanny" and other
safe surf sites. It gives your website a "rating" so they know whether your
content is safe for specific ages and viewers.
<meta name="copyright" content="1999-2007 Web Templates
This tag is exactly what it looks like. It is a tag that
isn't needed, but does offer you a place to put your copyright tags and
<link rel="stylesheet" type="text/css" href="styles/main.css">
Do NOT remove this line. This isn't a "meta" tag, however it
is put in the Meta section. This is where your page pulls its .css/StyleSheet
from. Removing this line will cause you to lose the look of your template
When you add new .css files or want to call on a different
one, this is the line that you change. You learn about .css files in a later
<meta name="robots" content="ALL">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="author" content="WebMaster">
<meta http-equiv="Content-Language" content="en-us">
I have to be honest... These tags really aren't relevant,
and I'm not a whole 100% sure what the point of most of them is. :) I know
that these are the default choices, if you know what to change, by all means
go for it!